I
walk into an airport, feed a credit card into the kiosk, which spits
out a boarding pass. At the same time, my seat is blocked, my meal, beer, and pillow are
released, TSA knows I am coming, the gate knows I am coming, the
flight crew knows I am coming, the incoming gate at my hub knows I am
coming, and I am boarded on my next flight.
I
didn’t realize that until one time I was transferring in
Philadelphia and the video board was down.
A
human attendant looked at his clipboard, and told me to go to the wrong gate all the way across
the airport. I got there and found out my exit gate was actually just two
away from my entry gate.
When
I got back to my gate, the airline was holding the plane. They knew I was
in the airport somewhere.
Now
before all this computerization, a small part of that data was
communicated by harried humans with clipboards. They are mostly gone
now. That’s why when the plane system burps, there is no hope of
getting a fix by standing in line.
Switching
a business from the carbon-based units with clipboards to the silicon-based units
with screens takes time. Humans are better at improvising, and can communicate
with other humans.
Computers
are vastly cheaper, and when the system is complete, can communicate
better with computers.
From
an operating cost model, reducing your business to computer driven
data makes sense no matter how difficult it is. The first in an industry to successfully implement an automated system gets an enormous
advantage. The problem is when your system inadvertently maximizes customer
prevention.
Banks
and airlines know that a mal-system interlude can tank your customer
sat. If the Internet never forgets, how long do angry customers
hold a grudge?
When
I read about the disappearing middle class, I remember all the people
with clipboards outwitting their business systems to get me home. By
the same token, anyone who hides a known system burp has to be taken
out of the loop, as that burp often represents hundreds
or thousands of instances that went unreported.
Open
Source Leadership teaches us that more eyeballs get the problem
fixed easier and faster. It used to be that we were trying to get a
little more time before reporting to try to come up with a solution.
Today that is exactly the wrong way to play.
Where
do you see the autonomous economy changing your life, for better or
worse?
February
22nd Sales
Lab’s Rainmaker 12 is WhatHave I Done for You Lately?
at
the Capital
Technology Management Hub
on
Wednesday, February 22nd.
The featured CTMH speaker will be Sean
Crowley
on
the topic of The
Open
Source Web Content
Management Platform, Drupal, and its Momentum.
Can you recall when the first retailer came on-line...people ordered from convenience and the novelty of it. Today we get perturbed IF there is not an on-line alternative to a trip to the mall.
ReplyDeleteTo your point, Amazon had an initial leg up on booksellers, still do and the market is much broader for them now. How about Zappos - bad buying experience - they make it a positive by reacting in a strong, definitive, and customer-centric way...sorry for the glitch, your correct order is on the way OVERNIGHT, here's a refund and other stuff of value.
Computers can make it easier, the dissemination of the information can streamline the process (and the experience), and the incidence of error for routine tasks can be reduced greatly. BUT - the design and recovery from glitches are critical to getting and keeping the stakeholders satisfaction level high.
Ever been caught in an on-line form with no right answer that applies to you and no way to exit and save the other info already entered? What do you finally do - bail out and find another vendor, if possible.
The Autonomous Economy is a wonderful thing, except when it's not - however the overall ledger is positive in favor of it.
And when she was bad, she was very, very bad...
ReplyDeleteMy realization is that we have been trying to design these systems for twenty years. The rolling average is better now.
Watching these middle management clipboards who no longer have any prospects for work, I realized their in demand 2012 counterparts are the guys who design better customer provisioning systems. That should be an area of hot demand for a decade.